Product Designer · Toronto

Product Designer · Toronto

I design complex systems
when the rules get messy.

I design complex systems when the rules get messy.

I design fintech and operational products, turning ambiguous requirements into clear, scalable workflows from 0→1 through launch and scale.

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Automating payment-enabled invoices with Interac e-Transfer.

2023

Paying invoices directly from a bank account.

2022

Foree Remittance

Rate shopping and digital wallet for cross-border transfers.

2022

Preserved portfolio case study.

2018

I’m Julie, a product designer based in Toronto.

I design complex systems and workflows, with a focus on fintech and operational products. My background in urban planning shaped how I think about products: not as isolated screens, but as interconnected systems of people, rules, constraints, and decisions.

Over the past 8 years, I’ve worked across 0→1 products, launches, and evolving platforms—turning ambiguous financial and operational requirements into experiences that feel clear and intuitive. I’m most energized by messy problem spaces where product strategy, systems thinking, and interaction design need to come together.

Currently, I’m a Senior Product Designer at Fidelity, leading work on financial workflows for advisors and operations teams. Outside of work, I’m drawn to hospitality, food, branding, and the small details that shape how people experience a place or product.

Open to complex systems, ambitious
products, and thoughtful teams.

julie.naeun.kim@gmail.com

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©2026 Julie Kim

Going up?

Open to complex systems, ambitious
products, and thoughtful teams.

julie.naeun.kim@gmail.com

Click to copy

©2026 Julie Kim

Going up?